BRAND PROTECTION PROTOCOL

Brand Protection Protocol: We help domain owners focus on long term stewardship and ownership of the brand and managing it for value.

What is a brand? Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers. Brands are used in business, marketing, and advertising. Online or offline a domain name is a brand.

Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron.

A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company or the domain name Coca-Cola.com. Your domain is your brand which belongs to you or like WeRepairWebsites.com brand which belongs to Alphabet Domains.

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value.

Although only acquired brands appear on a company’s balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

The word “brand” is often used as a metonym referring to the company that is strongly identified with a brand. – Wikipedia

We want your brand (domain name) to look good online. Our Brand Protection Protocol will get this done for you.